Aviation · Travel · Partnerships

Julie Murphy

Commercial strategist and industry advocate. I build partnerships that drive growth across aviation and travel, and bring stakeholders together to spark innovation and results.

Head of Trade Relations and Partnerships EMEA, All Nippon Airways (ANA) · London

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Since 1997 with All Nippon Airways (ANA)

Since 2018 Chair, Star Alliance Country Steering Group UK and Ireland

F.Inst.TT Fellow, Institute of Travel and Tourism

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What I do

I’m a senior leader in aviation, with a career shaped by building strong partnerships, driving strategic growth and representing a globally respected airline brand across the UK, Ireland and EMEA.

Trade relations and partnerships

At ANA, one of the world’s top-rated airlines, I lead pan-European trade strategy and the UK and Irish markets, collaborating closely across the B2B2C space, from corporate travel to leisure, to deliver commercial success and lasting relationships.

Commercial strategy

Business development, strategic planning and customer engagement, and equally the softer skills: influence, connection and being able to read the room.

Industry advocacy

My industry roles keep me connected to the broader direction of aviation and travel, and let me contribute where I can to its growth and progress.

I work at the point where numbers meet nuance, where data informs action, and where partnerships aren’t just transactional, they’re built to last.

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Current roles

Previously Board Member and Partnerships Director, Association of Women Travel Executives (AWTE), 2024–2025.

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Career

With ANA since 1997, from account manager to leading trade relations and partnerships across EMEA.

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Speaking and press

I’m often asked to speak and sit on panels at industry events. A selection of talks, interviews and coverage:

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Contact

I’m always glad to hear from colleagues across aviation and travel, whether it’s about partnerships or industry collaboration.

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